Hospitality Photography and what We Can Do For You
Picture this: You’re hunched over your laptop, eyes peeled, coursing through multiple websites that offer the best deals. Your browser has 19 different tabs on it, all showing different accommodations at different price points. You’ve opened Airbnb too just to cover all bases.
You’ve decided to narrow down your search. First, you narrowed things down so that only those that actually fit into your budget are on there—goodbye penthouse suite. Now that you’ve narrowed down your choices (to I dunno, 7?), tell me how you really pick through your choices. I’m going to bet you, without even meaning to, that you have picked out the ones with the best and most pictures. Am I right, or am I right?
Hospitality photography refers to a brand of photography that is responsible for making your hotels, restaurants, resorts and other types of architecture and real estate looking picture perfect every time. It takes a specific set of skills and expertise to shoot for the hospitality industry. Just in the same way that you wouldn’t want a wild-life photographer (no matter how renowned!) to shoot your wedding, I’m sure you wouldn’t want just anybody to shoot your real estate property.
The numbers don’t lie. Tripadvisor.com says that listings experience a 225% increase in bookings when they put up at least ONE photo. ONE! That’s not much. Imagine what a whole campaign’s worth of great photos of your property will do for your business.
Studies show that hotel bookers rely heavily on reviews and pictures to decide which hotel to book in. We certainly don’t need a fancy marketing research company to tell us that. In your own experience, I’m sure you will always pick the accommodations with the most professional and best looking photos.
Great Photos Speak Volumes about your Business
Great photos on a great looking website make a great first impression. Not only that, having photos of your property, from your lobby, activity centers and your rooms will give your clients the assurance that they are paying for a place they will enjoy staying in.
Check out some examples of my hospitality photography here