Hotel Hendricks – New York City

Photography Refresh for Hotel Marketing

Hotel Hendricks needed an updated image library to better reflect the property’s current guest experience. While the existing photography had served the hotel well, several guest rooms had been refreshed over time with updated bedding, styling, and décor. The goal was to create a consistent collection of photographs that accurately represented the hotel across its website, booking channels, and other marketing materials.

The Assignment

This three-day photography project focused on documenting the hotel as a complete property rather than photographing individual spaces in isolation.

Coverage included:

• Every guest room category
• Suites
• Lobby and reception
• Bar and lounge
• Public spaces
• Exterior photography
• Twilight exterior photography
• Rooftop and skyline views highlighting the hotel’s proximity to the Empire State Building

Because Hotel Hendricks attracts both leisure and business travelers, it was important to show not only the rooms themselves but also the experience of staying in the heart of Midtown Manhattan.

The Approach

Rather than simply replacing older images, the goal was to create a cohesive image library that could be used across multiple marketing channels.

Every room type was photographed with consistent lighting, composition, and styling so prospective guests could easily compare accommodations while maintaining a unified visual identity throughout the property.

Public spaces were photographed to emphasize atmosphere and design, while exterior images were captured during both daylight and blue hour to provide flexibility for different marketing applications.

Project Highlights

• Three-day production in New York City
• Complete guest room coverage
• Lobby, reception, and bar photography
• Daytime and twilight exterior photography
• Rooftop skyline imagery
• Updated photography reflecting current room styling and furnishings
• Image library created for ongoing hospitality marketing

Deliverables

The final collection was produced for use across multiple platforms, including:

• Hotel website
• OTA listings
• Sales and marketing materials
• Public relations
• Social media
• Digital advertising

The result is a current, consistent collection of photography that accurately represents the Hotel Hendricks guest experience.